PR - Gloss, whitewash or core communication?

Roderick White, in his introduction to Admap's report on public relations, discusses the roles and responsibilities that PR is perceived to perform in today's marketing companies.

PR – Gloss, whitewash or core communication?

Roderick White

Roderick White, in his introduction to Admap's report on public relations, discusses the roles and responsibilities that PR is perceived to perform in today's marketing companies. Ranging...