PPM and RFID - combining technologies for print and cross-media measurement
Pasquale A, Pellegrini and Adam Gluck
This paper discusses research on audience measurement across platforms, especially print, using the Arbitron Portable People Meter™ (PPM) combined with Radio Frequency Identification (RFID).
PPM and RFID – combining technologies for print and cross media measurement
Pasquale A. PellegriniResearch, New Product Development, Arbitron, United States
Adam GluckArbitron, United States
PREFACE
This paper presents ground-breaking research on audience...