PPM and RFID - combining technologies for print and cross-media measurement

This paper discusses research on audience measurement across platforms, especially print, using the Arbitron Portable People Meter™ (PPM) combined with Radio Frequency Identification (RFID).

PPM and RFID – combining technologies for print and cross media measurement

Pasquale A. PellegriniResearch, New Product Development, Arbitron, United States

Adam GluckArbitron, United States

PREFACE

This paper presents ground-breaking research on audience...

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