Powermat: Driving awareness through a location-based app

In this conference report, Warc's U.S. editor Geoffrey Precourt details an agency's efforts to boost the Powermat brand through the mobile channel.

Powermat: Driving brand awareness through a location-based mobile app

Geoffrey Precourt Warc

At the third-annual Mobile Marketplace conference of the Interactive Advertising Bureau (IAB), Hans Fredericks, vp/marketing solutions at comScore, made the argument...

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