Powerful brands - learning from the Greeks

This paper looks at the role market research can play in understanding, measuring and applying emotion to the brand management process.

Powerful brands – learning from the Greeks

Andrea WilsonMotivational Research, TNS, United Kingdom

Roz CalderNeedScope International, New Zealand

INTRODUCTION

This paper discusses the role market research can play in understanding, measuring and applying...

Not a subscriber?

Schedule your live demo with our team today