Powerade – Help your body keep up with your mind

Powerade - the leading sports water in New Zealand - was delivering strong year-on-year growth, but it was aiming to reach its full market potential.

Powerade – Help your body keep up with your mind


FMCGPublicis Mojo LtdPowerade (Coca-Cola Oceania)Powerade – Help your body, keep up with your mind


Powerade is the leading sports water in New Zealand. Year after year it has delivered strong growth – yet there was a feeling that perhaps the brand hadn't reached its full potential. This case study is the story of a brand with good results, reaching for and attaining great results.

In depth consumer research undertaken by Publicis Mojo Ltd uncovered an issue that was limiting the brand's growth....

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