Pot Noodles: Lost the pot

Pot Noodle, the UK noodle brand, owned a previous marketing failure to relaunch a product line, delivering positive social sentiment and a 38% increase in market share.

The relaunch of Lost the Pot noodle flavours needed a boost from paid and organic social to engage a wider audience.

Strategy

The objective was to convince the brand's previous rejectors to retry the product and convince Batchelors consumers to give Lost the Pot noodles a go.

The original product launch in 2020 but failed due to a lack of flavour. The team decided to take a quintessentially British approach to its problem: owning that previous mistake in a satirical, self-deprecating fashion.

The humour resonated with its audience. Famed for its irreverence and unpolished, real aesthetic, this was the ideal...

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