Pot Noodle: Success doesn't come on a plate

Pot Noodle, an instant noodles brand, successfully increased sales by cleverly switching its brand positioning among UK consumers.

Campaign details

Brand: Pot NoodleClient: UnileverAgency: Lucky Generals

Summary

Sometimes, a small change in strategy isn't enough. A subtle course correction won't do it. A little nudge isn't up to the task.

Nothing less than a complete about-turn is required....

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