In 2021, the first attempt to launch block noodles (instant noodles in a block, not a pot) was a failure for one simple reason. The product tasted rubbish.
The brand had alienated Pot Noodle fans who'd given them a shot, wasted sampling budgets and promo on driving trial.
One year and some NPD later, they had a delicious product – with a tiny communications budget to make it a success. And we had to appeal to the exact same people we'd alienated 6 months previously.
Flavourology™: Pot Noodle's genius business strategy of adding flavour to food. Our...