Pot Noodle: Lost the Pot
Thomas Claridge, Rae Stones, Rachel Hatton
Pot Noodle, an instant noodle brand, released an improved Pot Noodle product and made a public apology to UK fans for its previously failed product launch to increase market share and incremental turnover value and prove success, securing additional listings in other retailers.
Campaign details
Brand: Pot Noodle Brand owner: Unilever Entrant company: Oliver/U-StudioIdea creation: USTUDIO London Market: United Kingdom Sector: Convenience, readymade Media channels: Packaging & design, Online displayBudget: Up to 500k
Executive summary
This...