Agency: HHCL/RedCell | Author: Andy Davies |
Pot Noodle – The 'Slag of All Snacks
NEW OWNERS WITH BIG PLANS
Pot Noodle is the first food many people prepare for themselves. As such it is a potent symbol of independence from parental control. With a personality other youth brands would kill for – bold, irreverent, subversive, it is an icon for young people.
Buoyed by having such a potent brand in their portfolio, new owners Unilever Bestfoods set the ambitious growth target of doubling the size of the brand in five years.
YESTERDAY'S BRAND
Until 1997 Pot Noodle had the...