Posten: When Harry met Santa

Posten, The Norwegian Postal Services, launched a campaign in Norway to strengthen brand position, increase preference and liking of urban people aged 18–39 years old, strengthen associations and get more customers to use the services.

Introduction / Background

Every Christmas, The Norwegian Postal Services (Posten) marketing efforts are about three things – building the brand and strengthening its position, increasing knowledge about its services, and selling relevant products in connection...