Post Shredded Wheat – Progress is overrated
Ogilvy & Mather, New York
EXECUTIVE SUMMARY
Post Shredded Wheat was losing its place in the world. Cereals were getting complicated; the world sought change; and Shredded Wheat had been just plain wheat...
Post Shredded Wheat - Progress is overrated
Post Shredded Wheat was a brand in decline, deemed "old and boring" in a changed cereal sector.
