The COVID-19 pandemic forced big changes in the way we work, but even more in the way we socialise. While about a quarter of the workforce worked at home, we all had to socialise from home. Socialising is a fundamental human need, and the natural response to enforced separation and the risk of isolation was for friends, interest groups, communities, and even families to satisfy that need online. Now, as the vaccination programme rolls out and lockdowns are easing, and we are emerging into a world which is similar, but changed, it's worth looking at how online social...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.