Post Office - The business of change

Joan Devereux and Sam Dias

The Post Office has 17,500 branches, more than all bank and building society branches in this country put together.
Agency: PublicisAuthors: Joan Devereux and Sam Dias

The Post Office

The Business of Change

The Scope of this paper

The Post Office has made the headlines regularly over the past two years usually for the wrong reasons. It may therefore surprise some readers to come across an IPA entrant claiming significant revenue growth for what is perceived by many to be a failing business. But this is indeed the case.

The Post Office has recorded tangible benefits as a result of its first marketing campaign in ten years. These include:

  • Significant uplifts...

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