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Post-normal people: Or why anticipating chaos beats planning for risk
Post-normal is a set of tools that attempt to help us understand a world in which uncertainty is not a bug in the system but fundamental to the system itself.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
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