Post-merger brand-building: what about the advertising?

The initial launch of a new global corporation entails a new corporate brand and introducing the new company to a host of different target groups and stakeholders.

Post-Merger Brand-Building: What About the Advertising

A corporate campaign can be executed at individual brand level, but it is this always the right approach, asks Roderick White, redcell

You are in charge of communications for a newly merged global...