Post-adoption attitudes to advertising on the internet

In the last few years, the use and relative effectiveness of internet advertising has been the focus of research attention in the advertising and marketing literatures.

Post-Adoption Attitudes To Advertising On The Internet

Shelly RodgersUniversity of Minnesota andQimei ChenUniversity of Hawaii

With the continuing demise of dot-coms, there is a growing concern about how to integrate internet advertising into the marketing...