Possibility arises for programmatic advertising to increase its efficiency gain by $13 billion

Open web programmatic advertising is worth $88 billion globally, but as approximately one-fifth of the spending is wasted on Made for Advertising sites; a new study from the Association of National Advertisers concerning programmatic advertising supply chain supremacy suggests that eliminating these sites from buys, and course-correcting some long-standing issues would yield $13 billion in gains.

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