Positioning your agency to attract business

David Martin

Can agencies use public relations to build their businesses? Yes, argues David Martin, the founder of the Martin Agency, and in this 4A’s (the American Association of Advertising Agencies) speech to the 1988 Public Relations Seminar, he sets out his case.

Positioning your agency to attract business

David MartinThe Martin Agency

INTRODUCTION:

I would like to use The Martin Agency as a case history to show how public relations is an extension of your marketing effort. I'm not talking about press releases and...

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