Portable People Meters. A Report on the Large Scale Field Test of Portable People Meters in Manchester, England
Robert H. Patchen and Ronald S. Kolessar
With the advent of digital broadcasting, DBS, the Internet, and related new media technologies, the task of measuring electronic media audiences is becoming increasingly complex.
Portable People Meters
A Report on the Large Scale Field Test of portable People
Meters in Manchester, England
Ronald S. KolessarandRobert H. Patchen The Arbitron Company
United States.
INTRODUCTION
To say that the electronic media are undergoing rapid change
is...
