Portable People Meters. A Report on the Large Scale Field Test of Portable People Meters in Manchester, England

With the advent of digital broadcasting, DBS, the Internet, and related new media technologies, the task of measuring electronic media audiences is becoming increasingly complex.

Portable People Meters

A Report on the Large Scale Field Test of portable People Meters in Manchester, England

Ronald S. KolessarandRobert H. Patchen The Arbitron Company United States.

INTRODUCTION

To say that the electronic media are undergoing rapid change is...