Popularity of mobile and blogs is an untapped opportunity in ASEAN
Miles Young
Many commentators on Asian marketing are mesmerised by the two gorillas that seem to fuel its rampant growth statistics – China, and more lately, India. In the quest for simple narratives, it is often easy to glance over the rich and vibrant economies of the ASEAN region: Indonesia, Malaysia, Thailand, Singapore, the Philippines and Vietnam, as well as a collection of smaller countries.
This is one of the world's most dynamic sub-regions. With a combined young, literate population of 575 million and an average GDP growth rate...