POPKEK: Eti Popkek’te Boş Yok…

Popkek, the small cake brand, made a campaign that would further strengthen consumer love in Turkey.

Campaign details

Brand: POPKEKLead Agency: MILKLABRegion: EMEA

Strategy

Objective

Small cakes accounted for 70% of the cake market and the small cake market was shrinking in tonnage. The price sensitivity of this market was very high. Popkek Classic, the...