POPKEK: Eti Popkek’te Boş Yok…

Popkek, the small cake brand, made a campaign that would further strengthen consumer love in Turkey.

Campaign details

Brand: POPKEKLead Agency: MILKLABRegion: EMEA



Small cakes accounted for 70% of the cake market and the small cake market was shrinking in tonnage. The price sensitivity of this market was very high. Popkek Classic, the...

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