Popeyes Louisiana Kitchen – Popeyes long-term growth

Pablo Rosas, Anastasia Lara, Fernando Ribeiro

Quick-service restaurant brand Popeyes ran a product-quality campaign in the USA to grow sales, visitation, social media followers and share of voice (SOV).

Campaign details

Brand: Popeyes Brand owner: Restaurant Brands International Entrant company: GUTIdea creation: GUT Miami Market: United States Sector: Restaurants & takeaways Media channels: Online video, Outdoor, Out-of-home, Social media, Word of mouth, Influencers, KOLs, Television & Connected TV Budget: Over 20 million

Executive summary

Over the course of three years and seven months, Popeyes, a challenger fast food brand with a loving but niche following, went from $3.8bn to $5bn in annual sales: that is 31.2% growth against a dominant competitor that...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands