Popeyes Louisiana Kitchen – Popeyes long-term growth

Quick-service restaurant brand Popeyes ran a product-quality campaign in the USA to grow sales, visitation, social media followers and share of voice (SOV).

Campaign details

Brand: Popeyes Brand owner: Restaurant Brands International Entrant company: GUTIdea creation: GUT Miami Market: United States Sector: Restaurants & takeaways Media channels: Online video, Outdoor, Out-of-home, Social media, Word of mouth, Influencers, KOLs, Television & Connected TV Budget: Over 20 million

Executive summary

Over the course of three years and seven months, Popeyes, a challenger fast food brand with a loving but niche following, went from $3.8bn to $5bn in annual sales: that is 31.2% growth against a dominant competitor that...

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