Popeyes: Girl dinner

Popeyes renamed its Sides menu to Girl Dinner on its official website and app to drive immediate sales in the US, change and enhance key consumer behaviors, drive traffic and engagement to digital channels, highlight the QSR as a cultural phenomenon, and increase unaided awareness.

Campaign details

Title: Girl DinnerBrand: PopeyesProduct: PopeyesIdea: Popeyes Louisiana KitchenCountry: United States

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessNorth AmericaNon-specificAdults (26-55)Middle$0 No spend was required to activate this initiative.

Why is this work relevant for Creative Effectiveness?

Popeyes Girl Dinner illustrates that with a pulse on social trends, agility and simple creative executions, brands can create culturally relevant and effective campaigns without investing significant budget. By leveraging an ownable, cultural moment and creating a real-time response consumers could...

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