Popeyes: #ChickenWars

Popeyes, the quick-service restaurant chain, was launching a new chicken sandwich, and taking on market leader Chick-Fil-A in this space.

Campaign details

Brand: PopeyesCampaign: “#ChickenWars”Agency: GSD&MCountry: US

Market background and context

A fast-food chicken restaurant without a chicken sandwich
  • Popeyes had been in the quick-service chicken business since 1972 but didn’t have a chicken...