Popeyes: #ChickenWars

Popeyes, a fast food brand, used Twitter to promote its new chicken sandwich in the US.

Campaign video: Popeyes – #ChickenWars

Selected creative: Popeyes – #ChickenWars

Credits

Agency: GSD&M AustinAccount Director: Liam DohertyAccount Manager: Morgan SpencerAccount Supervisor: Lacey BoboArt Director: Dina ZolanAssociate Director of Social Media:...