PopCorners: Break into something good

PopCorners, a snack brand, enlisted the original cast and crew from the TV show Breaking Bad to create a Super Bowl commercial in the US to increase brand awareness, achieve a sales lift and grow purchase frequency and purchase rates.

Campaign details

Title: Break into Something Good Brand: Popcorners | PepsiCoProduct: PopcornersIdea: PepsiCoCountry: United States

Entry history

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsUnited StatesNon-specificAdults (26-55)Middle- Media: $15-20 million - Production & other: $10-15 million

Why is this work relevant for Creative Effectiveness?

Through the Break Into Something Good campaign, PopCorners generated billions of earned impressions across 1,625 media placements, was the #1 talked about brand on Reddit leading up to the Super Bowl, appeared in more Super...

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