Pop art project: mobile phone design in Latin America

This paper explores Argentinean, Brazilian, Mexican and Venezuelan urban societies through an ethnographic approach.

Pop art project: mobile phone design in Latin America

Andréa Lima and Paula Luz2dp Inteligência de Consumidor, Brazil

Richardson NelsonMotorola, Brazil


Currently, the qualitative techniques in market research tend to be very efficien and that the scope comprehension and interpretation of behavior is in the sciences associated with marketing and to the market.

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