Poor Diet: are ads to blame?

WARC Hot Topics are the essential guide to debates in and around marketing. This paper explores the key issues surrounding obesity, with onward links to related papers on WARC and the Web.

Obesity - are ads to blame?

June 2003

An international problem

There is considerable concern in many countries about the growth of obesity. It affects people in both industrialised and developing countries, and its rise seems inexorable. It affects all...