Pony Malta: Winning with Class – Raising Pony Malta's sales, one grade at a time

Beverage brand Pony Malta grew sales and engagement among young people in Colombia through its Winning with Class student programme, launched via TV, radio and social media.

Campaign details

Brand: Pony Malta Brand owner: Anheuser-Busch InBev Entrant company: Wunderman Thompson Idea creation: Wunderman Thompson Bogotá Market: Colombia Sector: Energy drinks Media channels: Cinema, Television & Connected TV, Websites & microsites, Gaming & in-game advertising, Programmatic display, Competitions & contests, Radio & audio, Search marketing, Merchandise & free gifts, Outdoor, Out-of-home Budget: 1 - 3 million

Campaign video

Creative assets

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