Pony Malta: Pony breaaak

Colombian malt soft drink Pony Break ran a hyper-personalised TV and social media campaign to reverse rapidly declining sales during the Covid-19 pandemic.

Campaign details

Brand: Pony MaltaBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3, BogotáMedia: Zenith, BogotáPR: Dattis Comunicaciones, BogotaMarket: ColombiaSector: Energy drinksMedia channels:Merchandise & free gifts, Mobile & apps,...