Pony Malta: Illegal Classrooms

Juan Romero, Jane Dorsett

Pony Malta, a malt beverage brand, launched a campaign in Colombia to have a direct impact on children's education, exceed the average digital reach, and exceed the free press or earned media average.

Campaign details

Brand: Pony MaltaBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3 - ColombiaIdea creation: Dattis Comunicaciones BogotáMarket: Latin AmericaSector: Soft drinksMedia channels:Merchandise & free gifts, Outdoor, Out-of-home,...

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