Pony Malta: Energy to Win

Juan Camilo Romero, Jane Dorsett, Alejandro Lotta

Pony Malta, an energy drink, partnered with mobile game Free Fire in Latin America to position itself as the drink that energises the gamer world.

Campaign details

Brand: Pony MaltaBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3 - ColombiaIdea creation: MullenLowe SSP3 BogotáMarket: Latin AmericaSector: Soft drinksMedia channels: Gaming & in-game advertising, Events & experiential, Merchandise & free gifts, Television & Connected TV, Mobile & apps, Websites & microsites, Social media, Outdoor, Out-of-home, Livestreaming, Online display, Word of mouth, Influencers, KOLs, Packaging & design, Radio & audioBudget: Up to 500k

Executive summary

Gaming is the new "prime time" of Generation Z. This campaign shows how Pony Malta innovated to become the...

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