Pond's x Cosmo PinkLab: Creating fun and beautiful transformations

Skincare brand, Pond's, created a virtual learning space in partnership with Cosmopolitan magazine to connect with young women during the COVID-19 lockdowns in the Philippines.

Campaign details

Brand: Pond's PhilippinesAgency: Mindshare PhilippinesEntrant Region: APAC

Strategy

Objective

In the Philippines, the beauty and personal care category has been growing faster versus previous years, with different skin care brands launching new product innovations continuously. And having one of the longest lockdown and with most of their time spent at home, Filipinas became more beauty savvy and more demanding to brands, seeking products that are best for their skin type.

And given the plethora of skincare options, Filipinas tend to get confused on the best products for their skin type. Thus, resorting to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands