Campaign details
Brand: Pond'sBrand owner: UnileverEntrant company: Mindshare TaguigIdea creation: Mindshare TaguigMarket: The PhillipinesSector: Skin care, sun protectionMedia channels: Email marketing, Events & experiential, Merchandise & free gifts, Mobile & apps, Online display, Social media, Voice, Chatbots, Websites & micrositesBudget: Up to 500k
Executive summary
Driven by the initiative to make meaningful, fun, and exciting connections and to address the skin concerns of modern-day Filipinas amid the ongoing pandemic, Pond’s and Cosmopolitan Philippines launched “Pinklab.” Pinklab is an online event aimed to keep up with the changing times...