Pond's: Skin Advisor Live

Loren Saguil, Clarysse Estremadura, Veronica Valencia

Skincare brand, Pond's, used an AI-powered chatbot to offer consumers in-home skin advice during COVID-19 in the Philippines.

Campaign details

Brand: Pond'sBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Shopee PhilippinesMarket: PhilippinesSector: Skin care, sun protectionMedia channels: Online display, Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k

Executive summary

Pond's launched the Skin Advisor Live, aiming to reach and capture more digitally savvy young Filipinas and drive higher engagement, as e-commerce became an increasingly important channel due to the pandemic. Skin Advisor Live was launched in the Philippines on Facebook Messenger in July 2020 and it was...

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