Campaign details
Brand: Pond'sBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: AdColonyCountry: PhilippinesIndustries: Skin care, sun protectionMedia channels: Mobile & apps, Online video, Social media, Virtudal & augmented reality, Word of mouth, influencersBudget: Up to 500k
Executive summary
As the Philippines fights to curb the Covid-19 pandemic for the second year, beauty enthusiasts are embracing new ways to connect with their passions. With current restrictions on mask-wearing and mass gatherings still in place, consumers are reaching for virtual options for both shopping and entertainment. Audiences...