Pond's: Pond's Summer Escape: An immersive brand experience
Loren Saguil, Viktoria Banson, Kitty Faustino
Skincare brand Pond's grew sales of its Healthy Hydration line in the Philippines with an immersive brand experience, Pond's Summer Escape, on U-COINVille, Unilever's metaverse platform.
Campaign details
Brand: Pond's Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Skin care, sun protection Media channels:Voice, Chatbots, Word of mouth, Influencers, KOLs, Social media, Websites & microsites,...