Pond's Philippines: Pond’s Summer Escape

Pond’s, a skincare brand, increased sales and online reach in the Philippines, by creating a virtual space for women to interact and learn about skincare.

Campaign details

Brand: Pond's Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Skin care, sun protection Media channels: Content marketing, Sponsorship - media, Word of mouth, Influencers, KOLs, Online video, Sales promotion, Virtual & augmented reality, Gaming & in-game advertising, Voice, Chatbots Budget: Up to 500k

Executive summary

Within the last two years of the COVID-19 pandemic, Filipinos have relied on the virtual landscape to maintain a hold on to their pre-pandemic lives. Technology and social media have become even...

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