Pond’s: Mobile gamification delivers blockbuster engagement for Pond’s Men x Spider-Man campaign

Pond's, a skincare brand, launched a campaign in Indonesia to raise brand awareness and consideration, and drive trials of the limited edition Pond's Men Spiderman products through promo and activation.

Campaign details

Brand: Pond'sAgency: MindshareRegion: APAC

Strategy

Objective

Already a leading brand with strong brand equity in the female skincare sphere, Pond's wanted to build the same level of relevance and leadership for its male skincare line, Pond's...

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