POND’S Men: White boost #MukaCerahPantangNyerah

Pond’s men, a men’s skincare brand, increased sales in Indonesia by launching a humorous YouTube video that presented daily challenges thrown at men and the need for its cleanser to keep their faces bright.

Campaign details

Brand: POND’S (Unilever)Contributing Agency: Mindshare / OgilvyEntry Title: Pond's Men White Boost #MukaCerahPantangNyerahWinning Category: Best Creative PersonalizationPrimary Objective: Product AwarenessFormat: TrueView In-Stream Ads

Background/Context/Business...