Pond's Men: An oily love story

Skincare brand Pond's Men employed a multichannel strategy to challenge category codes and grow salience and market share in Indonesia.

Campaign details

Brand: Pond's MenBrand owner: UnileverLead agency: Ogilvy SingaporeContributing agency: David MadridMarket: IndonesiaSector: Skincare, sun protectionMedia channels:Competitions & contests, Gaming & in-game advertising, Livestreaming,...