Campaign details
Brand: Pond'sBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigMarket: The PhilippinesSector: Skin care, Sun protectionMedia channels: Events & experiential, Livestreaming, Mobile & apps, Online video, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
Pond's, whilst remaining to be the #1 face brand in the Philippines, has been challenged to drive relevance and growth in today's skincare market. The brand continued to struggle with its brand equity among consumers. With the rise of new and small players in the market, Pond's was faced...