Pond's: AI-powered skin advisor live

Clarysse Estremadura, Veronica Valencia

Pond's, the skin care brand, attempted to reach and capture more young female consumers and drive higher engagement in the Philippines.

Campaign details

Brand: Pond'sBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Shopee PhilippinesCountry: PhilippinesIndustries: Skincare, sun protectionMedia channels: Content marketing, Mobile & apps, Online video, Social media, Websites & microsites, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k

Executive summary

The skin care industry in the Philippines is fast-paced and competitive, with big and small beauty brands releasing a variety of new and exciting products left and right. Given the plethora of skin care options, consumers then tend to get confused about what the...

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