Agency: Feather Brooksbank | Authors: Tim Bisset |
Pomegreat – Pomebloodybrilliant
This is the story of how Feather Brooksbank helped Pomegreat become Pomebloodybrilliant.
1. THE POM STORY SO FAR...
We pick the Pomegreat story up at a time of massive change for the brand. Since its launch in 2004, Pomegreat has grown from a niche product to one which has gained full distribution in all five major grocery multiples. A hugely successful PR campaign implemented since launch got people talking Pomegreat ... especially in connection with the health benefits the juice brings.
Whilst PR established the brand's identity and got...