Pomegreat - Pomebloodybrilliant

This paper discusses the 2006 campaign for Pomegreat pomegranate juice. PR had proved successful in getting the brand talked about, especially in terms of its health benefits.
Agency: Feather BrooksbankAuthors: Tim Bisset

Pomegreat – Pomebloodybrilliant

This is the story of how Feather Brooksbank helped Pomegreat become Pomebloodybrilliant.

1. THE POM STORY SO FAR...

We pick the Pomegreat story up at a time of massive change for the brand. Since its launch in 2004, Pomegreat has grown from a niche product to one which has gained full distribution in all five major grocery multiples. A hugely successful PR campaign implemented since launch got people talking Pomegreat ... especially in connection with the health benefits the juice brings.

Whilst PR established the brand's identity and got...

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