Polycell Packaging

Polycell's Pollyfilla range included a product for pretty much every DIY task you can imagine. That was a strength but a weakness too, in that customers were having trouble working out what to choose.

Polycell Packaging

Packaging Branded – Non-FoodElmwood


In the 4 months since the relaunch began, Polycell has shown a £1.44million gain.

That's an increase in market share from 53.6% to 56.9%, without any marketing or promotional support....

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