Poly China Shipping Daguojing

Case details

Brand: Poly Zhonghai Daguojing

Brand owner: Guangzhou Suihai Real Estate Co., Ltd.

Main agency: Guangzhou Zhaoyang He Ranch Advertising Co., Ltd.

Put on the market: Mainland China

Launch time: April 1, 2019-still in progress

Industry: Real Estate

Media channels: social media, H5, short video platforms, real estate apps, outdoor advertising, offline events, apps

Budget: 2.04 million

Case summary

With the steady improvement of comprehensive national strength and the continuous increase of national self-confidence, the Chinese dream has gradually become a common pursuit of the whole people, and the call...

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