Politiken: Confused About the Election?

Politiken, a newspaper in Denmark, leveraged the increased awareness around the upcoming Election and launched a campaign film on Instagram to successfully gain new subscribers on both print and digital.

Campaign details

Brand: Politiken Brand owner: JP/Politikens Hus Entrant company: &Co. / NoA, Idea creation: &Co Copenhagen Market: Denmark Sector: Newspapers Media channels:Email marketing, Newspapers, Websites & microsites, Online display, Online video,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands