Political Advertising: Why on Earth?

Discusses how and why political parties advertise (in the month before the 2001 General Election). How political advertising differs from commercial: it contributes to the outcome but is seldom decisive.

Political Advertising: Why on Earth?

Chris Powell BMP DDB

Why do politicians do it? Advertising costs a lot, and raising the money gets them into all sorts of scrapes. But there they go, 15 points ahead, or behind, in the polls, shovelling millions of...