Polish life in Britain

This short article discusses qualitative research by MEC into the lives of Poles who have settled in Britain.

Polish life in Britain

Kathryn Saxon MEC MediaLab

In recent years the Poles have been the largest single group of migrants to the UK. The actual number of Poles in Britain varies from 230,000 (the official figure) to 1 million (estimated by a Polish newsmagazine). Despite this lack of consensus on numbers, the Polish influx has been described as ‘the largest and swiftest mass migration in British history’.

With so many Poles putting down roots in Britain, MEC was keen to understand Brit-Pole culture, so we undertook qualitative research amongst Poles...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands